Press Kit

PAURA is revolutionizing the pet care industry by combining ancient astrological wisdom with cutting-edge AI technology. Our mission is to help pet parents understand their furry friends on a deeper, more meaningful level.

Founded in 2025, PAURA addresses a gap in the $260 billion global pet industry by providing personalized insights that go beyond basic care advice. We believe every pet has a unique cosmic blueprint that, when understood, can transform the human-animal bond.

With features ranging from daily horoscopes to compatibility matching and wellness recommendations, PAURA is building the world's first comprehensive pet personality platform. We're not just another pet app – we're creating a movement that celebrates the mystical connection between humans and their animal companions.